The Phoenix Renewed

18/05/2018
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The Phoenix Renewed

In agreement with Intesa Sanpaolo and City of Turin, Compagnia di San Paolo launches a notice to give new life to the Vigna di Madama Reale, with a management spanning up to sixty years.

Turin, 18th  April 2018 - In agreement with Intesa Sanpaolo and City of Turin, Compagnia di San Paolo launches a notice to give new life to the Vigna di Madama Reale, with a management spanning up to sixty years.

“Through this project the Foundation aims to attract vitality and resources, planning skills and intelligence to Turin, helping boost the city's international prestige " declares Piero Gastaldo, Secretary General of the Compagnia di San Paolo.

The aim is to re-evaluate not only the Villa - characterised by an extraordinary architectural beauty and landscape - but also a whole hilly area now partially disused and gradually deteriorating. The notice is open to a variety of organisations: Italians and foreigners, public and private, single or in groups. There are a multitude of possible activities, all those provided by local regulations. From lower, upper and university education to cultural foundations and research centres; from social services to leisure and sports activities, as well as many others. Furthermore, Compagnia di San Paolo is willing to evaluate support for the extraordinary maintenance of the building, to allow the activity foreseen by the winning project to be achieved.

The Phoenix Renewed Project is promoted in collaboration with the writers and intellectuals Bruce Sterling and Jasmina Tesanovic, who met and fell in love in Turin and were so attracted by the beauty and the charm of subalpine culture they decided to live here.

Compagnia di San Paolo presents Vigna di Madama Reale: a charming baroque Piedmontese villa, considered a jewel of the Turin hills, a villa that has gone through four centuries of history. It owes its name to Madama Reale Cristina di Borbone, aunt of the Sun King and wife of Vittorio Amedeo I of Savoy. She wanted to bring the architectural beauty and worldly pleasures of the Parisian style to Turin. The Villa, called Vigna because on a hill planted with grapevines, is now better known as Villa Abegg from the name of its last private owner, the Swiss textile industrial Werner Abegg, who bought it in 1927.

Since 1992 the Compagnia di San Paolo has managed the Villa and its park, after receiving it on loan for use from Istituto Bancario San Paolo of Turin which in 1983 had acquired its leasehold property from the Abegg family. The property was donated to the City of Turin, which also received a large part of the immense park, which Compagnia would like to make accessible to citizens in future, starting innovative educational activities for children and young people as well.

The proposals must be sent to phoenixrenewed@compagniadisanpaolo.it by Monday 16th  July 2018 and may be written in Italian or in English. The selected project will be announced as soon as possible and however, in relation to the quality and number of applications, no later than the end of 2018. All details for taking part in the selection are available at phoenixrenewed.compagniadisanpaolo.it/eng